Hello!
I’m an Experience Designer with 8+ years in design and research, skilled in creating user-centered solutions and driving ethical, sustainable innovation within global and collaborative environments.
I have 4+ years of experience designing SaaS tools in Agile environments and 4+ years as a freelance graphic designer, where I honed my ability to translate complex ideas into clear, user-centred solutions. My work as a communication designer for my family’s brand, Shoi, deepened my understanding of brand storytelling and sustainability in practice. Having begun my career as a junior architect, I bring strong communication, client management, and relationship-building skills to every project. Currently pursuing my M.Des at Srishti Manipal Institute, I continue to explore the intersection of design, ethics, and innovation.
Education
2024 - 2026
Srishti Manipal Institute
M.Des Design Led Innovation
Skills: Appreciative Inquiry, Python and R language, Grass-root Innovation, System Thinking/Design, Research, Thesis and Report Writing
2017 - 2021
Woxsen University (JNAFAU)
Graduated with Distinction at B.Des in Interior Design and as Vice President of Student Council and President of CSR club.
2015-2017
Aptech Aviation Academy
Graduated with a diploma in Travel and Tourism
2014-2015
Photography Apprentice
Worked as an apprentice for Mukesh Munim, a fashion and food photographer
Experience
Dec 2023
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June 2024
Publicis Sapient
AL2 UX Designer
Worked on an audit and deck for a Police Website and International State Health Insurance Website and AI Chatbot. Worked with an international Bank as a consultant and UX Designer. Participated in internal activities and competitions around creating business opportunities as well. Focusing on accessibility design, courses on the same were completed with Deque University.
Oct 2022 -
Nov 2023
Dentsu Aegis Network
UX Designer
Designed and developed a robust tool for a Middle Eastern Bank's corporate relationship managers and executives, improving work efficiency, decision-making, and schedule management through quick access to relevant data and a seamless user experience.
Assisted with other projects and pitch decks for the company.
Nov 2021 -
July 2022
Parallel Labs
Product Designer 1.2
Indic Language Web Report :
- Created a glossary and design patterns for Privacy and Consent terms in Indic languages with sponsors such as Google and Meta for the upcoming GDPR laws in India to aid user understanding on new age technical terms related to technology.
Sangeetha Mobiles :
- Worked on creating Sangeetha Mobiles' responsive website and application while working closely with the client and user requirements. Simplified the integration of offline and online processes with Data Driven Analytics and Gamification to aid the company in customer retention.
2022
CoachPro.Fit
Senior UX Designer
Reimagined the UX processes for smoother trainer-client onboarding in an app while mentoring a junior designer on software usage and design processes along with working on dev handoffs.
2022
Surya Constructions
UX Audit + Writer
Revamped the client's website with an audit and worked closely in simplifying UX content.
2022
Minu Anna Mathew
Wordpress & Graphic Designer
Collaborated closely with the client to create a cohesive digital identity that maximised business opportunities in both B2B and B2C spaces.
2021
Sthree - The Women's Collective
Social Welfare Designer
Developed a website for an NGO in six hours, expanding the reach to a larger audience by adding multiple languagesand creating a space for philanthropists, volunteers, and victims of abuse to interact and find help.
2021
Fractal Ink
Apprentice
Collaborated with Lead Designers and Associate Directors to create a pitch decks and implement UI design, including gamification elements for customer retention in NedBank's super app, while ensuring a simple and seamless flow for users
2020 - 2021
Intern/Junior Architect
Vinyas Architects
GRC Architects
Freya Architects
Worked in 3D Design, Interior Architecture and Architectural Design in firms while working with 10 different projects at various stages and managing artisans, carpenters, painters and other skilled persons.
2019
Shoi
Graphic & Shopify Designer, Manager
Revived an online identity for a sustainable clothing brand during lockdown using basic HTML and CSS from Github, resulting in a website that ranked among the top 20% visited on Shopify.
2014 - Now
Artist, Illustrator and Graphic Designer
Worked with various small & medium businesses to aid them in strategizing their growth and/or working on art and design-related practices with them.
